Leadership Team

Credit2B's Management Team brings deep background in credit, big data, and technology, including firms like Dun & Bradstreet, Creditek, IBM, SAP, and Oracle.

 


John Metzger
Chairman, Smyyth Family of Companies

John Metzger is Chairman of the Smyyth Family of Companies. He was formerly CEO and was the Founder of Creditek Corp., which was the leader in the credit and receivables business process outsourcing and consulting industry. He led that company from founding in1982 to its sale in 2002, and has since then directed Smyyth to a technology and thought leadership position in the corporate order-to-cash field, including related best-in-class enterprise “cloud” solutions including Credit2B and Carixa. Earlier in his career he was Managing Director of a consulting firm, and Executive Vice President of worldwide operations for a consumer goods company. John holds a B.S. degree in management from Rutgers University.

 

 


Shyarsh Desai
Chief Executive Officer, Credit2B

Shyarsh has over 20 years of experience in strategy, business development, sales and finance. Before joining Credit2B, Shyarsh was Corporate Development Officer at Global Compliance, a Software-as-a-Service business acquired by Navex Global.  Prior to this he was a strategy and business development leader for North America at Dun and Bradstreet (D&B).  Shyarsh joined D&B from IBM where he played multiple roles in sales, client service and corporate development (M&A).  Shyarsh received undergraduate and graduate degrees from the University of Bombay and an MBA from the Kellogg School of Management at Northwestern University.


 

 

Larissa Trofimov
Executive Vice President and CTO

Larissa has been with Credit2B's affiliate, Smyyth, since 2003 and is responsible for all large-scale web applications development and oversees a team of senior developers and analysts. Before joining Credit2B, Larissa was in management of analytical and web application development with Dun & Bradstreet.  She has been a technology consultant and worked in operating systems development for several large multinationals in Europe.  She holds an M.S. degree in Mathematics and Computer Science from the Moscow Institute of Physics and Technology.


 

 


Bonnie Gerrity
Vice President, Product 

As the Vice President, Product, Bonnie manages a team that includes product management, credit analysts, operations, and product operations.  Bonnie was formerly a consultant in the commercial loan workout area, and credit officer with PNC/Midlantic Bank in charge of a team of 20 commercial credit analysts for loan package preparation.  Earlier, she was Compliance Officer and Commercial Loan Officer for Midlantic Bank.  Bonnie is a graduate of the University of Delaware, with a B.S. in Business. 

 

 




Adam E. Dix

Senior Vice President, Sales and Alliances 

 Adam has over 15 years of experience in financial technology and information services with expertise in strategy, business development, sales and product management. Prior to joining Credit2B, Adam worked as Sales Manager of Institutional Equities North America at Thomson Reuters (Thomson Financial), followed by VP and Product Manager at Tradeweb/Thomson Reuters where he was responsible for information routing technologies and equity execution platform services. Most recently, Adam served in a strategy and business development capacity as Solutions Business Director - Americas. Earlier in his career, he also worked in sales and sales management roles at major financial institutions including Fidelity Brokerage Services and GE Capital. Adam has a BA from Franklin and Marshall College and an MBA Finance from the University Of Connecticut School Of Business.   


Robert F. Carbonell
Executive Vice President and Chief Credit Officer

Bob, who joined Smyyth affiliate Bernard Sands LLC in 1998 and is Executive Vice President and Chief Credit Officer, is a well-known expert in retail industry credit.  Prior to his current role at Credit2B, Bob held positions with Dun & Bradstreet including Director of Credit-Credit Clearing House, Director-Credit Interchange and Senior Industry Consultant-National Credit Office. 

 

 




Joe Pilla
Vice President, Business Development

Joe has more than 40 years experience in the business information industry and has held positions of increasing responsibility in sales, sales management and product marketing.  In his current role, Joe is responsible for new business development focusing on financial services and consumer products industries.  Prior to joining Credit2B, Joe was Vice President of Sales at Global Credit Services, and his past experience includes 25 years with D&B in multiple roles in sales, sales management and product marketing.   Joe holds a BBA in Finance from Iona College and advanced studies in Finance at Baruch College.




Diane Morgan 
Customer Service Manager

Diane has a strong background in Customer Financial Relations and Credit Management. She previously served as National Credit Manager and Director of Customer Financial Relations for Universal Music Group in New York. She later managed the credit and billing analysts group with J. Knipper & Co. Inc., a healthcare marketing/distribution company. Recently, Diane worked with our own Trading Partners Compliance/Retail Vendor Compliance Federation.  She holds a BS in Management/Finance from Kean University and has completed the Graduate School of Credit and Financial Management at Dartmouth.



Barry Priestley
Chief Financial Officer

Prior to joining Credit2B's affiliate Smyyth in 2009, Barry was a founding partner and CFO for Trades Publishing Inc, an internet media and publishing company in the construction industry, where he managed all facets of finance, IT and administration.  Prior to that, he served in accounting roles at Merrill Lynch and then at MCI.  Barry holds a BA in Accounting and Information Systems from Pace University.